Résumé
About Julia Hensley
Hello! I'm a strategic UX/UI Design leader focused on research-driven, user-centered solutions that deliver measurable business results.
Whether evangelizing UX research to energize and align product teams, facilitating engaging workshops, or collaborating on AI-driven innovations, I create positive outcomes for customers and stakeholders.
Need to introduce Design Thinking, Service Blueprinting, or other company-wide initiatives in a compelling way? Design Strategy is in my wheelhouse, too.
Key skills
#UXDesign
#UIDesign
#InteractionDesign
#UXResearch
#Prototyping
#Figma
#UserTesting
#InformationArchitecture
#DesignStrategy
#DesignLeadership
#ServiceDesign
#WorkshopDesign
#Facilitation
#Communication
#GenAIDesign
#SustainableDesign
Select projects
2022-2024
EDF RENEWABLES San Diego, CA
Senior Design Strategist
Integrated UX practices into a traditionally non-UX industry, collaborating with Change Management professionals and leading a small design team to implement user-centered methodologies.
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Conducted accessibility audits, developed clickable prototypes and developed training materials to transform field operations for over 500 workers.
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Tested AI beta in Miro and developed guidelines to democratize design for non-designers.
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Ideated engaging Service Blueprinting workshops to map improve efficiency and streamline digital operations.
2019-2022
SMASHING IDEAS | LUXOFT USA Seattle, WA
Senior UX Designer
Delivered impactful UX solutions for clients of a premier design agency, leading projects across industries.
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Designed and led gamified virtual Design Thinking workshops for 300+ Fortune 500 pharma employees, earning 9/10 ratings, facilitating innovation and driving global adoption to boost competitiveness.
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Spearheaded UX for Seattle Metro’s transit app, transforming experience for 430,000+ riders per month.Guided UX of an iPad training app for a major
2019-2022
AIM CONSULTING FOR LULULEMON Seattle, WA
Senior UX Designer
Enhanced international guest experience and ensured accurate e-commerce localization for Lululemon, a Fortune 500 clothing retail brand.
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Owned UX/UI design, brand and engineering compliance across sign-in/up, dashboard, order history, wallet, and wishlist experiences for sites processing thousands of payments in Japan, France, and Germany.
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Co-authored International Style Guide to maintain a cohesive brand presence across global platforms.
2017-2018
AIM Consulting for Starbucks Bellevue, WA
UX Researcher and Visual Designer
Created high-impact data visualizations to communicate critical findings and redesign solutions.
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Interviewed site users across five cities, analyzed and visualized data to optimize opportunities for experience enhancement, including service flow diagrams, site maps, data-rich personas and journey maps.
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Achieved outstanding performance remarks from client on usefulness of tools beyond project scope.
Education
Boston University, Boston MA
Bachelor of Fine Arts (BFA) Painting
General Assembly, Seattle WA
Certificate in UX Design
University of Michigan
Certificate in Extended Reality (AR/VR) Design
Design Philosophy
UX Design is about crafting meaningful experiences that serve people and the environment while maximizing business value.
A user-first, research-driven approach helps to uncover opportunities for improvement early on. Mapping current experiences enables effective goal prioritization and powers the drive toward the desired future state.
Meanwhile, evangelizing research findings org-wide empowers not just UX designers but entire teams. Everyone knows what the problems are and why we are united in solving them.
This approach fosters smarter product roadmaps, reduces costly guesswork, and drives competitive, scalable development.
My background as an artist enables me to zoom out for a service-wide perspective and dive into the smallest aesthetic details.
Passionate about sustainable innovation and systems thinking, I strive to create forward-thinking solutions that benefit people, businesses, and humanity.
